projects

content and campaigns that bring attention and energy to what matters

current
Living BIG

Living BIG ↗

The biggest creators meet the world's biggest animals — and their biggest champions. Living BIG is a creator-led content and campaign series co-produced with Tim Kelly, former President of National Geographic. Each expedition brings a leading creator together with a keystone species and the people working to protect it, then launches a campaign to help. First up: Maya Higa and the sperm whales of Dominica. Coming soon. livingbig.life

Yaku Mama

Yaku Mama ↗

Yaku Mama started as a flotilla of young Indigenous creators who traveled from a glacier in Ecuador down the entire Amazon River to deliver a message to the world at the United Nations Climate Summit in Belém. Their story has already reached audiences across 65 countries and 17 languages, and will soon reach even more through a film and impact campaign. 4REAL has helped advise the team, amplify the story, raise funds, and develop the impact campaign for this inspiring project. But most of all, we are fans of the incredible team of young Indigenous leaders making it happen!

past examples
#TeamWater

#TeamWater ↗

The largest creator-led fundraiser in history. 4REAL founder Josh Thome served as Lead Producer for this campaign with MrBeast, Mark Rober, and Matt Fitzgerald that brought together 15,000 creators, reached 2B people, and raised $40M to deliver clean water to 2 million people for decades.

Amazonia Calling

Amazonia Calling ↗

Co-created a campaign in solidarity with the Indigenous Declaration for the Amazon, signed by more than 500 Indigenous Nations. The campaign engaged 300+ artists, athletes, and influencers, including Jason Momoa, Rosario Dawson, and Brazilian superstar DJ Alok.

ʻĀINA

ʻĀINA ↗

The award-winning film ʻĀINA highlights a way to address some of the most pressing environmental and health issues facing the island of Kauaʻi — and of island Earth.

Sonic Forest

Sonic Forest ↗

A campaign for Colombia's Pacific rainforest featuring Simón Mejía of Colombian music sensation, Bomba Estéreo. Included a music video, documentary film, and album made from sounds of the forest.

Hear the Call: Salmon Nation

Hear the Call: Salmon Nation ↗

A film, music, and events with Ashley Ball of Hey Ocean! that were part of a successful campaign led by Indigenous communities to protect wild salmon and the coastal ecosystem of British Columbia that depends on them.

4REAL TV Series

4REAL TV Series

The 4REAL TV series took A-list celebrities such as Joaquin Phoenix, Mos Def, and Eva Mendes on adventures to connect with some of the world's most inspiring young leaders.