4REAL — TeamUP

We’ve teamed up to make it happen with MrBeast, Mark Rober and Matt Fitzgerald.

2 billion people reached
15,000 creators
$40 million raised
clean water for 2 million people

#TeamWater — the largest creator-led campaign in internet history. 4REAL founder Josh Thome served as lead producer.

We’ve also teamed up with Jason Momoa, DJ Alok and young Indigenous creators.

65 countries
17 languages
500 Indigenous Nations
300+ artists, athletes and creators

Amazonia Calling and Yaku Mama — campaigns in solidarity with Indigenous Amazonia.

current opportunity

Living BIG

The biggest creators meet the world’s biggest animals — and their biggest champions.

Co-produced with Tim Kelly, former president of National Geographic.
First expedition: Maya Higa and the sperm whales of Dominica.

Now forming the partner team for the first expeditions.

see Living BIG

why 4REAL

Most campaigns are built to interrupt people. 4REAL earns their attention.

Participation is not bought. Every partnership is vetted by 4REAL, then by Living BIG, and ultimately by the creators and communities involved. We do not bring a partner forward unless we are confident everyone wants them there.

That is the whole point. If you are in, you are genuinely welcome — by the creators, by the communities and by the audience. No one can sell you that. It has to be real.

Partners do not buy favourable coverage or access to other people’s trust. We team up when the purpose is shared, the people involved want to participate and the work deserves greater attention and resources.

We take on a small number of partnerships.

what we commit to

The creators own the story. We build and run the impact campaign it drives.

We commit to what we control — the strategy, the people invited, the campaign and the launch.
We design for what we are aiming at — reach, engagement and participation.
We share the vision — changing how people understand and respond to the issue.

let’s TeamUP

Working on something that helps people live well, together, on a living planet? Tell us what you want more people to see, understand and become part of.

start a conversation →